It is predicted that the gym, health, and fitness market will grow by 7.2% by 2021. As a gym owner, you’re well aware of the intense competition that comes with operating in a developing sector.
Even if your gym is top-notch, attracting new members may be a real challenge. In other words, how can you make sure your gym stands out from the others and attracts the appropriate crowds? The solution is as easy as promoting your gym effectively.
Owning and operating your gym, on the other hand, leaves you with little free time to do market research and develop a marketing plan that works. Don’t be concerned; we’ve already taken care of it!
Here are 7 easy-to-implement but very powerful gym marketing strategies to get your fitness business moving.
7 Promotional Tips for Your Health & Fitness Business
1. Demonstrate User Reviews & Success Stories
Before purchasing any health or fitness product or service, one of the first things we do is binge-read reviews. Because these items may be very pricey and may or may not be effective, customer feedback is quite valuable in this sector.
Not only should fitness marketers ask satisfied consumers for feedback, but they should also integrate these reviews into their marketing strategies.
You may include good ratings from Google-approved review sites in your Google search advertisements, for example. Use real-life client testimonials in your social media and display advertising images. Make an engaging customer testimonial video, or perhaps go one step beyond.
2. Create & Launch a User-friendly Website
Your prospective consumers will discover and contact you if you have an easy-to-navigate website. In addition to increasing your internet visibility and reputation, having a gym website allows you to show off what your gym is all about!
With it, you can keep track of everything related to your gym, including the courses you provide. The objective is to drive your prospective consumers to your websites so that they can learn more about your fitness center and, ideally, purchase your fitness products and/or services from there.
3. Deploy Videos for Promotion
It’s far easier for someone to come to know and like you via video than through text alone. They’re perfect for subjects like exercises that need a visual explanation. In fact, videos have emerged as one of the greatest promotional mediums available to marketers today.
They are proven to boost your customer acquisition as well as retention metrics. With a video creation tool like InVideo, you can create amazing promotional videos for your fitness or nutritional business and reach an increased number of viewers.
These videos are easily shareable, which makes them the perfect vehicle for driving up your reach.
4. Host Fitness Challenges
A fitness challenge is unbeatable in health club marketing. They’re a wonderful way to bring people together and get them started on the path to healthier living.
Instead of a 10-day plank challenge, you could give them a 7-day smoothie challenge or just increase the number of reps they do (such as 100 sumo squats). If you want to attract new members, make sure your fitness challenge is in line with their goals.
5. Boost Your Marketing Spends During ‘Weight-loss’ Seasons
Through fitness ads, you’re likely to target those clients who are trying to lose weight, whether it’s just a few pounds or more significant alterations to your way of life.
When it comes to losing weight, inspiration hits at certain seasons of the year. It’s especially apparent during holidays like New Year’s and just before spring break or summer vacation.
However, there are other possibilities, such as around the wedding season or when post-thanksgiving sets in. It may be different based on where your business is situated (consider weather variations) and previous patterns that you might have experienced.
6. Leverage Facebook & Instagram to Reach Your Prospects
Using social media to promote a gym is cost-free and may be quite successful. You may share information about fitness professionals, trends, upcoming courses at your club, special deals, and more.
As a crucial part of your gym marketing plan, it also aids in increasing client involvement. It won’t take long for your gym’s social media presence to take off if its members begin to follow, like, comment on, and share your postings.
Do you have any ideas on how to get your gym’s name out there on social media? To begin, the most critical step is determining your intended audience. To whom do you market your products? And how can you meet all of their requirements so that they become customers?
Be sure to address any reservations they have about joining your gym and becoming members. Also, make an effort to enhance your gym in ways that your clients anticipate.
7. Offer Discounts & Promos to Your Social Media Audience
One of the greatest gym marketing ideas is to provide deals and discounts to entice new members. Clients love them since they make it affordable for them to utilize your gym’s services.
Additionally, offering modest discounts won’t deplete your resources while increasing the number of prospects that contact you. It’s a win-win situation for everyone involved.
You must first do market research and assess operating costs, profit margins, and other factors before implementing discounts. The typical gym membership price varies considerably depending on factors like location, facility style, etc.
Comparing the differences between the offerings of your rivals is thus critical. Promoting your gym in this way encourages more people to join and improves your retention rate.
It takes more than beautiful advertisements showing strong individuals with six-pack abs to develop the ideal gym marketing concepts. Connecting with the appropriate audience and communicating the correct message is more important.
If you put all your efforts into this, you’ll end up with more members than you can handle. Instead of attempting to sell, focus on giving assistance to your clients and non-clients so they may achieve their goals.